Susan Nall Bales, is founder and past-president of the FrameWorks Institute (www.frameworksinstitute.org), an independent nonprofit research organization founded in 1999 to advance the nonprofit sector's communications capacity for framing the public discourse about social problems. It has become known for its development of Strategic Frame Analysis™, which roots communications practice in the cognitive and social sciences. FrameWorks designs, conducts, manages and publishes multi-method, multi-disciplinary communications research to prepare nonprofit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues. Ms. Bales is a senior fellow at the Center on the Developing Child at Harvard University. She has served as a visiting scientist in the Department of Society, Human Development, and Health at the Harvard School of Public Health and a visiting scholar in education at the Harvard Graduate School of Education. She was awarded the Rural Sociological Society’s 2004 award for excellence in translating research findings to policy. And FrameWorks Institute won the 2015 MacArthur Award for Creative and Effective Institutions. Ms. Bales serves as an advisor to Working for Kids: Building Skills™.